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Here is the latest shameless promotion and self-aggrandizing news.

RR To Speak at...Speak Panel

On Thursday, February 21, 2013, RR will participate in a panel discussion following a screening of the movie Speak, a 2012 documentary that follows six charismatic individuals as they conquer their fears and vie to become the Toastmasters' World Champion of Public Speaking. It will be held at the United Way of the Greater Capital Region, 1 United Way Washington Extension, Albany, N.Y. Registration begins at 5:30 p.m., and the event begins at 6:00 p.m. The event is sponsored by the Lunchtime Toastmasters Club, Colonie, N.Y. All Toastmasters and guests are welcome to attend.

RR Helps Develop, Launch Print Newsletter for Finch Paper

February 15, 2013 – Saratoga Springs, NY – Richard Romano, a Saratoga Springs, NY-based writer and editorial services provider, announces the publication of the debut issue of “The Finch Paper,” a new print newsletter published by Glens Falls’ Finch Paper.

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RR Competes in the Toastmasters District 53 Humorous Speech Contest

After winning at the Club, Area, and Division levels, RR's humorous speech "Driven to Distraction" failed to place in a very tough District 53 Humorous Speech Contest, held at the Fall Conference, November 17, 2012, at the Albany NY Marriott.

Another RR Play Performed in Johnstown, NY

As part of the Colonial Little Theater's annual New Play Festival, RR's new play Famous Last Words was performed in a staged reading November 9–10, 2012.

RR's New Play to Be Performed in Johnstown, NY

As part of the Colonial Little Theater's annual New Play Festival, RR's new play Takeoffs and Landings will be performed in a staged reading November 11–12, 2011, at 8:00 p.m. What is it about, you may ask?

Five characters are at a crossroads in their lives, personally, professionally, and spiritually. Trapped in an airport as their flight is delayed “indefinitely,” they think they know their destinations—until a mysterious force gives them the chance to reconsider their options...

The play can be read here. RR's Past and Present Tense was performed at 2009's New Play Festival.

RR and Dr. Joe Have a New Book!

Exclusive at Graph Expo Breakfast Event Sponsored by manroland: Getting Business, the New Book by Dr. Joe Webb and Richard Romano

Getting Business

September 7, 2011—Lexington, Kentucky USA—WhatTheyThink today announced the special pre-release edition of the new book by Dr. Joe Webb and Richard Romano, Getting Business: Opportunities for Commercial Printers and Their Clients in the New Communications Arena. Copies of the book will be available exclusively in the manroland booth (#1236). Dr. Webb will be signing books on Monday immediately following his breakfast presentation, "Chaos Is Our New Opportunity: New Rules for Offset, Digital Printing and e-Media." This free event will be held Monday, September 12, from 8:30 to 9:45 a.m. in Room S105A, McCormick Place in Chicago. A continental breakfast will be available at 8:00 a.m. The presentation will include a discussion of some of the main points of the book.

Getting Business was informed by a year and a half's worth of conversations with printers and printing industry groups across the country and around the world, and picks up where Disrupting the Future left off. Getting Business focuses on today's strategies for marketing for small and mid-size businesses, with concrete examples of how multiple media channels can work together to reinforce brands and enhance the visibility of a business. The book also carefully explains the steps that commercial print businesses of all sizes can take to implement these new "marketing services." It goes the extra mile to address the concerns of printers who feel uncomfortable talking to customers about new media, marketing strategies, or anything beyond print, and offers alternatives for those who decide that marketing services do not fit their strategic resources.

The centerpiece of the book is seven detailed "case studies," a cross-section of hypothetical small and mid-size businesses and all the marketing strategies—print, non-print, old and new media—they can employ to build their own businesses. Written from the perspective of 2015 in order to show how today's "new" media are likely to evolve in the next four years, these "sample businesses" run the gamut from a business-to-business manufacturing company and business-to-business service provider, to a small retail business like a hair salon, to a professional services provider like a plumber, to a medical services provider such as a dentist—even two types of commercial print shops are included. The book looks at how all these companies would have marketed themselves 30 years ago, how they market themselves today, and how they likely will do so in 2015.

"Dr. Webb and Richard Romano look to renew the entrepreneurial spirit of print businesses as they create, adapt, and discover new roles and reasons for print in this dynamic media age," wrote manroland CEO Vince Lapinski in the book's Foreword. "This new book embodies the manroland core values of Groundbreaking, Inspirational, Determined, and Reliable. manroland is proud to be a sponsor of this latest volume of Dr. Webb's and Mr. Romano's work."

Both authors will be on hand at the manroland booth at Graph Expo to sign copies of Getting Business:

Dr Joe Webb: Monday, 9/12, 10:30-12:00, 3:00-4:30
Richard Romano, Tuesday, 9/13, 11:00-12:30

You can follow the authors at their Getting Business blog at http://gettingbiz.blogspot.com and @gettingbiz on Twitter.

More Recent RR Sightings in the Wild


RR recently gave the closing keynote at the Pira International Executive Retreat, October 6–7, 2011, in Antibes, France (near Nice, FYI).

RR gave the opening keynote at Canadian Printing Industries Sector Council's (CPISC) Annual Forum on June 3, 2011, in Toronto.

RR recently covered the Print UV Conference in Las Vegas, March 6–9, for WhatTheyThink—story here.

RR also recently moderated a panel discussion on March 10 called “The Locavore Is Everywhere” at Natural Products West in Anaheim, CA.

RR next journeys—thankfully by train and not plane—to Washington, DC, March 22–24, for the Publishing XChange where he will be co-presenting a session, with O’Reilly’s e-book guru Ron Bilodeau, called “When Bad EPUBs go bad.” He will also be co-presenting, with Disrupting the Future co-author Dr. Joe Webb, a session cleverly called “A Case for Change: Disrupting the Future.”

Just for fun, RR heads to Brooklyn, NY, March 18–20 for the 34th Annual American Crossword Puzzle Tournament. It is his third time participating. A blog post on last year’s tournament can be found here. RR will probably be tweeting the tournament, in between tweeting the NCAA basketball championships.

Annual Print & Creative Forecast Report Published by WhatTheyThink

Forecast Report

December 16, 2010 – WhatTheyThink, the leading news and information portal for the graphic communications industry, today released its special report, Print & Creative 2010 and 2011 Forecast, WhatTheyThink’s annual look back at the past year and gaze forward at the next year for printers, creative firms, and publishers. The 107-page report offers a month-by-month look at some of the top news stories of the year, and identifies the most important trends affecting the graphic communications industries—print providers, graphic designers, ad agencies, and publishers. The report also analyzes the prevailing economic environment (such as it is), the current state of the printing industry (drawing on both U.S. government data as well as proprietary Economics and Research Center survey data and analysis), and details the major forces the industry will have to contend with in the next year, offering our advice and recommendations for industry companies.

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RR Publishes WhatTheyThink iPad Report

iPad report

November 15, 2010 – WhatTheyThink, the leading news and information site for the graphic communications industry, announces the immediate availability of The iPad: What it Is, What It’s Not, and What it Means for Graphic Communication Professionals. This 101-page report provides an easy-to-read introduction to not just the Apple iPad, but to the concept of the tablet computer itself. What does this class of device do, and what potential impact will it have on the demand for print? What are apps, how does one develop apps, and, more importantly, why would one develop apps?

“The April 2010 release of the Apple iPad was hailed by some as the salvation of the publishing industries, by others as device with far-reach ramifications for content and print providers of all kinds. Others still were utterly dismissive of it. What does the iPad mean for printers and designers? What challenges does it present to the traditional print markets—and what opportunities does it offer? What should graphic communications professionals know about the iPad?” —Richard Romano, WhatTheyThink Senior Analyst

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RR Gives Keynote at Inaugural dotgain.org Conference in London, Nov. 30

It was cold and snowing, but more than 100 representatives of the British printing industry turned out for the day-long conference that addressed the current state of the industry, and offered suggestions for new initiatives. RR’s morning keynote was organized around his book Disrupting the Future. He also participated in an afternoon panel discussion. A recpl of the event can be found here.

Click here to see a decidedly home-made promotional video.

RR Covers the“New York Locavore Challenge” for FoodCEO.com

Two preview articles and weeklong blog posts new sustainable food news and information site.

RR Publishes WhatTheyThink E-Book Report


WhatTheyThink announces the latest version of a special report “primer” that sorts out the latest developments in the exciting area of e-books and e-publishing. The report provides an overview of the current hardware e-readers, software readers and formats, the current state of the market for e-books and e-periodicals, the outlook for these technologies, advice and recommendations for graphic communications companies and individuals—and even a step-by-step (or blow-by-blow) tutorial for converting printed books to e-books. —Richard Romano, WhatTheyThink Senior Analyst

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Saratogian Movie Buzz Blog

RR has begun contributing to the Saratogian’s weekly “Saratoga Film Forum Movie Buzz” blog about the latest screening at the Saratoga Film Forum. The debut post concerns Ben Stiller and Greenberg.

Recent RR Sightings in the Wild


RR and Frank Romano staged “The Great Debate: Print vs. ‘That Other Stuff’” in the Xerox booth at IPEX, May 19, 22, and 23, 2010, in Birmingham, UK. Video can be viewed by clicking here.

RR and Dr. Joe Webb staged a “Battle of the Co-Authors” print vs. electronic media debate and signed copies of Disrupting the Future, custom-printed by Xerox, in the Xerox booth at the On-Demand Conference & Expo, April 20 and 21, 2010, in Philadelphia.

RR participated in a ”K-Zone” panel discussion at the 2010 Kodak Graphic Users Association North American Conference, April 12, 2010, in Vancouver. Short video snippet here.

Disrupting the Future Now Available!

RR’s collaboration with printing industry veteran analyst and consultant Dr. Joe Webb—Disrupting the Future: Uncommon Wisdom for Navigating Print’s Challenging Marketplace—is now available. It can be purchased via on-demand printer Lulu.com.

Disrupting the Future

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RR Publishes Updated WhatTheyThink Inkjet Report

Inkjet report

“WhatTheyThink announces an update to its special report ‘primer’ aimed at graphic arts companies seeking to get up to speed on the topic of inkjet printing. The report provides a top-level overview of the various technologies, players, products, and applications currently available, as well as conclusions and recommendations for industry companies.” —Richard Romano, WhatTheyThink Senior Analyst

LEXINGTON, KY – April 8, 2010 – WhatTheyThink, the leading news and information site for the graphic communications industry, announces the immediate availability of Inkjet Printing: It’s Not Just for Proofing Anymore—A WhatTheyThink Primer Report on Inkjet Printing in the Commercial Printing Industry.

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RR’s WhatTheyThink Report Outlines Social Media Strategies for Graphic Communications Professionals

“The idea of ‘social networking’ is really nothing new. It’s based on the idea that people talk to other people—about work, about their lives, about...anything. In the past, ‘social networking’ could be loosely defined as gathering with friends and colleagues at association meetings, seminars, and trade shows. The Internet, and social media channels like Twitter, LinkedIn, or Facebook, didn’t change or create the need and desire for social interaction on personal and professional levels. They simply moved them online, made them more efficient, and created the possibility of casting one’s social net much farther than had ever been possible before.”

—Richard Romano, WhatTheyThink Senior Analyst

Social Media Report

LEXINGTON, KY – February 17, 2010 – WhatTheyThink, the leading news and information source for the graphic communications industry, announces the immediate availability of its new “strategy summary” report, Social Media for Graphic Communications: A WhatTheyThink Strategy Summary Report—The Hows and Whys of Social Media. This 63-page report defines social media, the growing importance of using media channels like Twitter, LinkedIn, Facebook, and others to network and communicate with present and prospective customers, offers third-party estimates of the growth of the importance of, and spending on, social media by marketers in all industries, and offers specific advice for companies in the printing industry. 

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Recent Projects
Graphic Design
Public Speaking

• Copywriting for print and Web
• Editorial services
• Graphic design
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• Market research
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